Coffee

Pouring hot water over a traditional Vietnamese phin coffee filter
Coming Soon to DanexGen

A taste of home, roasted close by.

Vietnamese coffee, grown in Lam Dong's volcanic highlands and roasted in Campbell, CA — the next chapter of the DanexGen catalog.

Hand-Picked
Vietnam's Central Highlands
Small-Batch Roasted
Campbell, California
Two Roasts Coming
Golden Highlands & Highland

Highlands Coffee is more than just a cup of coffee. It carries the familiar taste of Vietnam — the busy streets, the conversations with friends, the quiet mornings, and the memories of home.

No matter how far you go, one sip can bring you right back. Strong, rich, simple, and unmistakably Vietnamese. For me, Highlands will always be one of the best tastes of home.

Friends sharing phin coffee at a street-side cafe in Hanoi's Old Quarter
A street-side table, Hanoi's Old Quarter
A shaded sidewalk cafe in Vietnam with egg coffee on the menu board
A quiet corner, somewhere familiar

In Vietnam, coffee isn't rushed. It's a reason to sit a little longer — at a plastic stool on the sidewalk, on a balcony shaded by trees, across the table from someone you haven't seen in a while.

The Journey

From the highlands to the roaster.

Hand-picked in Vietnam's Central Highlands, then roasted in small batches close to home.

Hand-picking coffee cherries in Vietnam's Central Highlands
Hand-picked, Lam Dong, Vietnam
Roasting coffee in Campbell, California
Roasted by hand, Campbell, CA
Fresh-roasted coffee beans
Fresh off the roaster
Where It's From

Lam Dong, Vietnam.

Grown in the volcanic soil of Vietnam's Central Highlands, where coffee has been part of daily life for generations. Robusta from this region is prized for its body and strength — the backbone of the Vietnamese coffee tradition.

Lam Dong, Vietnam
Grown & hand-picked
Campbell, CA
Roasted in small batches
Your counter
Fresh, close to home
Coming Soon

Two roasts, two stories.

Both grown in Lam Dong, Vietnam. What changes is the process — and the cup that comes from it.

Golden Highlands coffee, Robusta Yellow Honey process
Lam Dong, Vietnam

Golden Highlands

Robusta · Yellow Honey
Tasting Notes Honey, nutty sweetness, toasted grain. Dried with the fruit still on, for natural sweetness.
Highland coffee, Robusta G1 Washed process
Lam Dong, Vietnam

Highland

Robusta G1 · Washed
Tasting Notes Dark chocolate, roasted nut. Grown in the volcanic soil of Vietnam's Central Highlands.
Stay Tuned

Coffee is roasting. Matcha is ready now.

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