About

We lead with matcha sourcing depth. We back it with everything else your counter needs.

DanexGen supplies ceremonial and culinary matcha to home kitchens, cafés, boba shops, and food brands alike — seven tiers, sourced directly from trusted growers and mills, with no intermediary importer between the growers and us.

Matcha is where we started, and it's still the part of the catalog we go deepest on: a real sourcing story and a tier ladder, not just a SKU. We're building out the rest of what a kitchen or café actually needs to run — coffee, tea leaves, cups, lids, trays, and disposables — with the same sourcing discipline behind each one as it comes online.

Ordering in volume for your business? Prices are listed on danexgen.com for any quantity, no application required. Larger accounts can set up a standing account with pricing agreed for their account. Learn more about wholesale →

Hand-picking matcha leaves, Uji, Japan
Uji, Japan — April 2026
What We Believe

A short list, held to consistently.

01

Direct sourcing, no intermediary

We buy from growers and mills directly across the regions we source from. Fewer hands between the field and your cup means fewer places for quality — or the story — to get lost.

02

A ladder, not a single grade

Hinata, Kiwami, Wakaba, Miyabi, Midori, Shizen, Aoi — the same sourcing discipline at every tier, built for different budgets and different uses.

03

Show the sourcing, don't just claim it

We visit the fields we buy from and share what we actually saw — real photos from real trips, not stock imagery.

04

Quiet confidence over hype

We state facts about origin, cultivar, and process, and let you conclude "good" on your own.

Founder-Led

DanexGen is founder-led and built with quality in mind — over 20 years of combined experience in the hospitality industry shapes how DanexGen sources, tests, and builds out its catalog.